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Our Story

Built on faith, carried by hand

Natural Plus began in Brooklyn in 2015 with Nallely Franco — a single mother who delivered her products across New York City by subway, her young son beside her, refusing to give up. Every bottle is still made by hand in the Dominican Republic.

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Nallely Franco, founder of Natural Plus USA, packing orders by hand

Nallely Franco

Founder · Natural Plus USA

2015

Founded in Brooklyn, NY

100%

Organic & sulfate-free

By hand

Made in the Dominican Republic

1 mission

Glorify God in every strand

2015 · Brooklyn

It started with a single mother and a subway card

Natural Plus was born in Brooklyn in 2015. Nallely Franco was a single mother with a product she believed in and almost nothing else. There were no warehouses, no couriers, no investors — so she delivered every order herself, riding train after train across New York City. Some days her eight-year-old son rode beside her, doing homework between stops. When customers cancelled at the door, she lost the time and the fare — but never the faith.

Nallely Franco hand-packing Natural Plus USA orders

The hard years

Faith, sacrifice, and refusing to quit

Perseverance built this brand long before it became one. Every bottle hand-delivered, every late night packing orders, every cancelled order absorbed without complaint — it was all sacrifice in service of a dream. Nallely held on to a simple conviction: that caring for your hair is an act of self-respect, and that hard work offered up in faith is never wasted. Bottle by bottle, customer by customer, the movement grew.

Natural Plus USA organic hair treatment

Today · Dominican Republic

Made by hand, the Dominican way

Today, every Natural Plus formula is made by hand in the Dominican Republic — 100% organic and sulfate-free, the way it was always meant to be. We celebrate Black beauty and natural hair care, and we make care that honors the texture, the roots, and the woman wearing it. The dream that once rode the subway now reaches homes across the country.

Natural Plus USA organic hair-care products, handmade in the Dominican Republic

I delivered every bottle myself, by train, with my son beside me. I built this on faith — and I never stopped believing.

Nallely Franco · Founder

Blessed Beauty

Glorify God in every strand

We celebrate Black beauty and natural hair care — handmade care that honors the woman, the roots, and the faith that carried this brand from a subway car to your shelf.

Carry the ritual into your own home

Handmade, organic, and made with faith — discover the products that started it all.

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